Sichol, Lowey Bundy <br/><br/>
From an Idea to Disney :  How Branding Made Disney a Household Name   
Lowey Bundy Sichol ; illustrated by C. S. Jennings. 
 - 99 pages :  illustrations ;  20 cm. 
 - From an idea to series .
<br/><br/>Includes bibliographical references. 
<br/><br/>Walt Disney's childhood -- Heading to Hollywood -- Mickey Mouse and Snow White -- How Disney went public -- The magic of Disneyland -- The Disney brand -- It's a hard time after all -- One hundred and one improvements -- Michael Eisner's wild ride -- The rescuers -- One hundred years later. 
<br/><br/> "From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"-- 
<br/><br/><label>ISBN: </label>9781328453600 9781328453617 
<br/><br/><label>LCCN: </label>2018032034 
<br/><br/><label>Subjects--Personal Names: </label><br/>Disney, Walt, 1901-1966 --Juvenile literature.<br/>Disney, Walt, 1901-1966 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Walt Disney Company--History--Juvenile literature.<br/>Walt Disney Company--History
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Juvenile literature.<br/>Branding (Marketing)<br/>Companies--United States<br/>Motion picture producers and directors--United States<br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Biographies
<br/><br/><label>LC Class. No.: </label>PN1999.W27  / S53 2019 
<br/><br/><label>Dewey Class. No.: </label>384/.80979494