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From an Idea to Disney : How Branding Made Disney a Household Name Lowey Bundy Sichol ; illustrated by C. S. Jennings.

By: Contributor(s): Material type: TextTextSeries: From an idea to seriesPublisher: Boston : Houghton Mifflin Harcourt, [2019]Description: 99 pages : illustrations ; 20 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781328453600
  • 9781328453617
Subject(s): Genre/Form: DDC classification:
  • 384/.80979494 23
LOC classification:
  • PN1999.W27 S53 2019
Contents:
Walt Disney's childhood -- Heading to Hollywood -- Mickey Mouse and Snow White -- How Disney went public -- The magic of Disneyland -- The Disney brand -- It's a hard time after all -- One hundred and one improvements -- Michael Eisner's wild ride -- The rescuers -- One hundred years later.
Summary: "From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"-- Provided by publisher.
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Holdings
Item type Current library Call number Status Barcode
Main Main Jones Public Library J 384.8 SIC (Browse shelf(Opens below)) Available 3370000081468
Total holds: 0

Includes bibliographical references.

Walt Disney's childhood -- Heading to Hollywood -- Mickey Mouse and Snow White -- How Disney went public -- The magic of Disneyland -- The Disney brand -- It's a hard time after all -- One hundred and one improvements -- Michael Eisner's wild ride -- The rescuers -- One hundred years later.

"From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"-- Provided by publisher.

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