From an Idea to Disney : How Branding Made Disney a Household Name Lowey Bundy Sichol ; illustrated by C. S. Jennings.
Material type:
- text
- unmediated
- volume
- 9781328453600
- 9781328453617
- Disney, Walt, 1901-1966 -- Juvenile literature
- Disney, Walt, 1901-1966
- Walt Disney Company -- Juvenile literature. -- History
- Walt Disney Company -- History
- Branding (Marketing) -- Juvenile literature
- Branding (Marketing)
- Companies -- United States
- Motion picture producers and directors -- United States
- Marketing
- 384/.80979494 23
- PN1999.W27 S53 2019
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
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Jones Public Library | J 384.8 SIC (Browse shelf(Opens below)) | Available | 3370000081468 |
Includes bibliographical references.
Walt Disney's childhood -- Heading to Hollywood -- Mickey Mouse and Snow White -- How Disney went public -- The magic of Disneyland -- The Disney brand -- It's a hard time after all -- One hundred and one improvements -- Michael Eisner's wild ride -- The rescuers -- One hundred years later.
"From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!"-- Provided by publisher.
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