000 03265cam a2200349 a 4500
001 64650
003 OCoLC
005 20250828065944.0
008 090603s2009 nyua b 001 0 eng
010 _ 2009021862
019 _809133802
020 _a9781591842804
_q(hbk.)
020 _a1591842808
_q(hbk.)
020 _a9781591846444
020 _a1591846447
035 _a(OCoLC)373054685
_z(OCoLC)809133802
040 _aDLC
_beng
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050 0 0 _aHD57.7
_b.S549 2009
050 0 0 _aHD57.7
_b.S549 2009
100 1 _Sinek, Simon.
_aSinek, Simon
245 1 0 _aStart With Why : How Great Leaders Inspire Everyone to Take Action
_b
_cSimon Sinek.
264 1 _aNew York :
_bPortfolio,
_c2009.
300 _ax, 246 pages :
_billustrations ;
_c22 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _Includes bibliographical references and index.
505 0 _Assume you know -- Carrots and sticks -- The golden circle -- This is not opinion, this is biology -- Clarity, discipline, and consistency -- The emergence of trust -- How a tipping point tips -- Start with why, but know how - - Know why. Know how. Then what? -- Communication is not about speaking, its about listening -- When why goes fuzzy -- Split happens -- The origins of a why -- The new competition.
520 _aWhy are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things. In studying the leaders whove had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and its the complete opposite of what everyone else does. Sinek calls this idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit -- those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them dont do so because they have to; they follow because they want to.
650 0 _Leadership.
650 _aLeadership
999 _c18105
_d18105